It's been a funny couple of weeks for us, and that's not to mention the world wide pandemic. We recently found out that once Brexit rolls around, it’s likely we’ll be unable to use the name 'Silk Road' due to an EU trademark. This left us in a position where, either now or later in the year, we’ll need to change our name. We decided to bite the bullet and go for it now. To us, this seems like the most sensible decision to make, being in the primitive days of our brand’s existence.
Changing your brand name can be very painful, but we're not ones to be deterred by a challenge. So we have decided to turn what could be a bad situation into one we think is really exciting…
So what’s all this got to do with you?
We are giving you the chance to name our rum!
From 25th May, we will be running a crowdfunding campaign, complete with tons of rewards. And every one comes with the chance to suggest a new name for Silk Road Rum. We’ll collect all the suggestions then ponder a while to choose the name that best represents us.
Until that point, we will be changing our social media handles and our website to best reflect us as a @rumwithnoname.
To find out more about our story, the crowdfunding campaign and to be notified of when the campaign opens, sign up to our mailing list.